农村电商发展的现状与策略研究
Study on current situation and strategy of rural e-commerce development
ES评分 0
| DOI |
10.12208/j.jmba.20220013 |
| 刊名 |
Journal of Modern Business Administration
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| 年，卷(期) |
2022, 2(1) |
| 作者 |
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| 作者单位 |
河北金融学院 河北保定 ;
|
| 摘要 |
乡村振兴背景下国家大力推行电商扶贫，推动特色农产品上行，基于此，本文分析了乡村振兴背景下农村电商发展现状，剖析了制约农村电商发展的关键因素，提出农村电商发展优化策略。
|
| Abstract |
Under the background of rural revitalization, China vigorously promotes poverty alleviation through e-commerce and promotes the upward trend of featured agricultural products. The development status of rural e-commerce under the background of rural revitalization is analyzed, the key factors restricting the development of rural e-commerce are analyzed, and the development optimization strategies of rural e-commerce are proposed.
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| 关键词 |
乡村振兴；农村电商；互联网+
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| KeyWord |
Rural revitalization; Rural e-commerce; Internet +
|
| 基金项目 |
|
| 页码 |
48-51 |
党婧*,陈启辉,安琳苑,商晓晶.
农村电商发展的现状与策略研究 [J].
现代工商管理.
2022; 2; (1).
48 - 51.