Journal of Agriculture and Food Science

In recent years, with the continuous development of e-commerce, e-commerce to agricultural production and sales has also brought a great positive impact, "e-commerce to help farmers", "live with goods agricultural specialty" and other concepts quietly rise, "Internet +" agricultural development has become the general trend, and has played a larger role in practice. The development of rural e-commerce is inseparable from the participation of farmers. Only when farmers can actively participate in the e-commerce industry and actively use e-commerce to carry out the marketing and promotion of agricultural products, can the value of e-commerce be effectively played in rural areas. In recent years, Neihuang County has deeply explored the value of e-commerce in agricultural development, actively promoted the integration of e-commerce and agriculture, and achieved good results. However, in order to mark some areas that are more successful in helping farmers with e-commerce, neihuang County still has some obvious problems in helping farmers with e-commerce. A large part of these problems are directly related to the lack of enthusiasm, limited participation and inadequate participation effect of rural areas in the e-commerce industry. Based on the research, this paper analyzes the current situation of e-commerce assistance to farmers in Neihuang County under the background of "Internet +", and how to effectively guide farmers to actively participate in the e-commerce industry.

"Internet +"; Farmers participation in e-commerce industry; Problem; Countermeasures; neihuang