Scientific Development Research

In recent years, with the development of science and technology and the Internet information platform, new media art has appeared in people’s vision more and more. At the same time, “local creation”, as a national strategy to stimulate the regeneration of local small economic circles, is a creative idea and practice that brings the working methods of rural revitalization, urban-rural integration and local community construction into the new era. This paper outlines the content of the new media art and local creation, secondly from the new media art for creation of local keep up with the development of The Times, meeting the emotional needs, activate the local characteristic culture three aspects to analyze its significance, and put forward development based on the aesthetic economy, deepen the cultural characteristics and local governance strategy, with its development of new media art and the combination of local creation.

New media art; Local creation; Fusion