Scientific Development Research

With the continuous improvement of my country’s economic level, all fields of society have achieved rapid development. If an enterprise wants to always occupy a place in the market economy system in the process of social development, it needs to carry out appropriate external marketing strategies. Only in this way can we win the support and trust of users, so that our market share will continue to expand. In steel sales, the importance of innovative strategies is self-evident. In the actual operation of steel mills in recent years, due to the continuous development of the Internet business model, to a certain extent, traditional agents have been greatly affected. Therefore, in such a large environment, we should do a good job in the innovation of steel marketing strategies, and ensure that steel sales can steadily increase while ensuring the quality of steel. Therefore, this paper will mainly focus on the marketing mode of steel sales in the research, and provide feasible suggestions and thinking for relevant staff through innovative marketing methods.

Innovative marketing strategy; Steel sales; Specific application; Practical suggestions