Scientific Development Research

Rebar is one of the commonly used types of steel in buildings above medium size. Since the reform and opening up, my country has been in economic recovery, the process of urban-rural integration has gradually advanced, the volume of urban and rural construction projects has gradually increased, and the demand for rebar has also gradually increased, resulting in steel manufacturers in many regions. The production volume of rebar has increased year by year. However, affected by the international economic environment, my countrys economic development has gradually stabilized, and the market demand for rebar has also been affected to a certain extent. The market competitiveness of rebar is becoming increasingly fierce, and as the most profitable variety in the steel industry - rebar , its profit space is constantly being squeezed, which restricts the rapid development of the steel industry, which in turn affects the pace of growth of my countrys national economy. Therefore, in the face of the contradiction between the overcapacity of rebar and the gradual stabilization or even reduction of demand, it is the only way to find a feasible marketing strategy for the green development of the steel industry.

Rebar; Marketing; Strategic development