Scientific Development Research

With the arrival of the new era of the Internet, peoples lifestyles and cultural consumption patterns have undergone great changes. At the same time, the forms of cultural communication are increasingly diversified.From the rise of cultural creativity in the Forbidden City a few years ago to the emergence of cultural and creative products with their own characteristics in various museums, we will find that the use of new media such as short videos allows boring historical relics to go out of space restrictions and come to everyones side, which realizes the purpose of cultural heritage and development. Local cultural and creative scenic spots should also innovate and develop operation ideas under the assistance of new media to realize self-innovation. This paper aims to explore the new media communication strategies of local cultural and creative scenic spots in the Internet era by means of online streaming media publicity forms such as short video platform, small program development, real scene AR immersion technology and puzzle game reading.

cultural and creative scenic spot;new media communication;"culture +";Life in the Book of Songs; interactive puzzle game reading