Scientific Development Research

With the continuous progress and development of the society, peoples material life has a great satisfaction, so for the better pursuit of the quality of life. Good physical quality is the basis of the pursuit of high quality of life, so more and more people begin to improve the quality of life through sports, and sports and health products have also become the hot-selling products in the market. However, color is a very important part of the packaging design of sports and health products, which will seriously affect the consumption behavior of consumers. Therefore, in the process of healthy product application, the color design is also constantly optimized to better meet the relevant consumer needs of consumer groups. In this paper, sports water bottle is taken as an example to explore the application of color design in sports health products, hoping to provide an effective reference for the color design optimization of sports health products.

color design; sports and health products; application