Modern Social Science Research

Against the backdrop of globalization, China’s tourism industry has developed rapidly, attracting a large number of foreign visitors to explore the country’s scenic beauty and profound cultural heritage. As a result, the English translation of public signs in tourist attractions has received increasing attention. This paper summarizes the major problems existing in the English translation of public signs in tourist attractions, including neglect of the target English readers’ acceptance and comprehension, inconsistency in translated names, omission of cultural information, as well as spelling and capitalization errors. Guided by Skopos Theory, and in combination with such common translation methods as reverse translation, conversion of parts of speech, and omission, this paper aims to provide more parallel texts for the practice of translating public signs in tourist attractions.

Public signs in tourist attractions; Translation problems; C-E translation methods