Modern Social Science Research

The rise of AIGC technology is profoundly reshaping the content production mode and dissemination logic of cultural tourism short dramas. Taking the practice of Jiangsu cultural tourism short dramas as the research object, this paper constructs an analytical framework of “technology empowerment—mechanism innovation—value transformation”, systematically examines how AIGC technology drives the profound transformation of the dissemination mechanism of cultural tourism short dramas, and explores its path to social value transformation. AIGC promotes the formation of a diversified and collaborative ecological structure of Jiangsu cultural tourism short dramas at the level of dissemination subjects by lowering the creation threshold, reconstructing the production process, and enhancing the expressiveness of content. At the content level, it realizes the audiovisual translation and adaptive generation of regional cultural symbols, and at the channel level, it achieves precise distribution based on algorithmic logic.

AIGC; Jiangsu cultural tourism short dramas; Dissemination mechanism; Social value transformation; Technology empowerment