Modern Social Science Research

With the continuous evolution of e-commerce, the traditional model centered on online transactions is no longer able to meet the comprehensive needs of enterprises in customer acquisition, operation, fulfillment, and service. As a result, “pan e-commerce” has emerged. Its business boundaries have expanded from commodity sales to diverse scenarios such as content, social, lifestyle services, payment settlement, and data-driven operations, reflecting the upgrading trend of enterprise digital transformation from “channel launch” to “full chain reconstruction”. Based on this, this article starts from the perspective of digital transformation and conducts research on the survival and exit of pan e-commerce platform enterprises, heterogeneity of business performance, and development and security coordination issues, in order to reveal the platform competition mechanism and provide reference for high-quality transformation of enterprises.

Global economy; Pan e-commerce; Business performance