基于SWOT分析法的乡村研学旅行发展研究——以缙云县为例
Research on the development of rural research travel based on SWOT analysis——Take Jinyun County as an example
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| DOI |
10.12208/j.sdr.20220092 |
| 刊名 |
Scientific Development Research
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| 年，卷(期) |
2022, 2(3) |
| 作者 |
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| 作者单位 |
浙江缙云经济开发区管理委员会 浙江缙云 ;
|
| 摘要 |
近年来，研学旅行这种体验式教育活动越来越受到旅游学界和教育学界的关注。本文以浙江省缙云县为例，用SWOT分析法梳理缙云县发展乡村研学旅行的优势、劣势、机会、威胁，并在此基础上提出相应对策，以期为当地乡村研学旅行的发展提供一定的理论参考。
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| Abstract |
In recent years, research travel, an experiential educational activity, has attracted more and more attention from the tourism and educational circles. Taking Jinyun County, Zhejiang Province as an example, this paper uses SWOT analysis to sort out the advantages, disadvantages, opportunities and threats of developing rural research and learning travel in Jinyun County, on this basis, the corresponding countermeasures are put forward in order to provide some theoretical reference for the development of local rural research travel.
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| 关键词 |
研学旅行；分析法；乡村
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| KeyWord |
Study trip; Analytical method; Rural
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| 基金项目 |
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| 页码 |
117-120 |
谢均央*.
基于SWOT分析法的乡村研学旅行发展研究——以缙云县为例 [J].
科学发展研究.
2022; 2; (3).
117 - 120.