| Abstract |
The national economy is growing day by day. Food packaging is one of the most dynamic and fastest growing industries in the national economy. Modern food packaging design has changed from meeting the material needs of consumers to reflecting both spiritual and social and cultural values. In view of this research, based on the background of the times, the current situation of interactive experience food packaging design is effectively sorted out, and the characteristics of interactive experience food packaging design under the background of economic development are emphasized. Application methods, application principles and application values in food packaging design. Interactive experiential food packaging design should be studied from the aspects of con- sumers emotional needs, interactive experience and entertainment, etc., combined with multi-disciplinary research, I believe that through the attention and efforts of the new design team including designers, consumers and manu- facturers, so that the interactive experience food packaging design develops in the direction of "fun, environmental protection, pleasant, beautiful, and easy to recycle", which is conducive to meeting the emotional needs of con- sumers. Therefore, in the process of design, research is carried out from the perspective of interactive experience design, so as to provide a more diverse, friendly and scientific design basis for food packaging design. Through in- depth analysis of the application rules of interactive experience design in food packaging design, the advantages of interactive experience design and its influence in food packaging design are further revealed, and a systematic theo- retical reference is made for interactive experience food packaging design.
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