Modern Social Science Research

In the context of globalization, the international communication of city image is crucial for enhancing a city's soft power. As a city rich in historical culture and natural resources in southern China, Yichun's international publicity translation holds significant strategic importance. Based on Newmark's communicative translation theory, this paper analyzes the mistranslation issues of Yichun's ecological, historical, and folk cultural symbols. It proposes translation strategies including transliteration with annotations, free translation and restructuring, adaptation and creation, and multimodal collaboration to accurately convey cultural connotations and promote cross-cultural communication. This paper provides theoretical references and practical guidance for enhancing Yichun's international image and advancing the globalization of its cultural tourism.

Yichun; City cultural symbols; International publicity translation; Translation strategies