Modern Social Science Research

Against the backdrop of China's national sports strategy, the coordinated development of the Guangdong-Hong Kong-Macao Greater Bay Area, and the joint hosting of the 15th National Games and the Special Olympics, this study explores the mechanisms, pathways, and experiences of promoting Chinese sports spirit through these events. The research reveals that the spirit is disseminated through three core mechanisms: spatial coordination, stakeholder collaboration, and cultural inclusivity. Practical implementation has established pathways for building cross-regional event ecosystems, activating multi-stakeholder partnerships, and advancing cultural integration with global outreach. Key insights include "resource integration + technological empowerment", "institutional safeguards + participant engagement", and "regional characteristics + shared spiritual legacy". These findings provide valuable references for cross-regional event communication strategies, ensuring the enduring dissemination of Chinese sports spirit.

Guangdong-Hong Kong-Macao greater bay area; 15th National Games and Special Olympics; Chinese sports spirit; Communication