Modern Social Science Research

The rapid development of the digital economy has made the application of big data and digital technology in the field of e-commerce increasingly widespread, promoting profound changes in transaction models, brand building, supply chain management, and internal management systems of enterprises. Based on the practice of "cloud based reconstruction" of rural e-commerce in poverty-stricken counties, big data marketing cases of large platforms, and the experience of enterprise management mode transformation, this paper analyzes the interactive mechanism of technology empowerment, business innovation, and organizational optimization. In the research, it was found that big data has not only reshaped the value chain of e-commerce, significantly improved operational efficiency and user experience, but also helped to break through regional and industrial limitations through innovative models centered on cloud platforms, injecting new growth momentum into regional economies. On this basis, strategies were proposed to address challenges such as data security, talent reserves, and organizational adaptation, and the trend of e-commerce towards intelligent and ecological development was forecasted.

Big data digital transformation; Electronic commerce; Cloud reconstruction; Management innovation