Modern Social Science Research

This study adopts literature review and logical analysis to systematically examine the current situation, existing problems, and development paths of the integrated development of ice–snow culture, sports, and tourism in Liupanshui. The findings indicate that Liupanshui still faces prominent challenges, including a shallow level of integration, insufficient industrial synergy, a shortage of professional talent, and an underdeveloped brand identity. Guided by the overall framework of “cultural value reconstruction as the core, industrial ecosystem building as the key, and market demand as the orientation,” three integration models are proposed: a resource-driven infiltration model, a product-driven restructuring model, and a market-driven extension model. Furthermore, the study suggests promoting product innovation through cultural decoding and scenario reconstruction, enhancing industrial resilience through a government–industry–academia–research–finance collaborative mechanism, strengthening intellectual support via an improved talent system, and building the ‘Southern Ice–Snow City’ super IP, thereby forming a comprehensive pathway for the high-quality development of the regional ice–snow economy.

Integration of culture; Ice–snow industry; Liupanshui