Modern Social Science Research

The Guangdong-Hong Kong-Macao Greater Bay Area serves as a pivotal economic and logistics hub in China, where cold chain logistics has become increasingly vital for sectors like food distribution and pharmaceutical transportation. However, the region's cold chain network currently faces operational challenges including inefficient efficiency, high costs, and supply-demand information gaps, which hinder sustainable regional economic growth. To address these issues, implementing strategic planning for cold chain infrastructure, optimizing transportation routes and inventory management systems, and integrating modern technologies like big data analytics and IoT can achieve efficient resource allocation and precise delivery. An optimized cold chain network not only enhances operational efficiency and reduces costs but also strengthens risk resilience and emergency response capabilities, propelling the region's logistics sector toward intelligent, digitalized, and high-quality development.

Guangdong-Hong Kong-Macao Greater Bay Area; Cold chain logistics; Network optimization; Intelligent; Logistics efficiency