Modern Social Science Research

With the increasing number of expatriates working or residing in China, transnational households have shown a growing demand for household services, particularly those offering highly tailored solutions that overcome language and cultural barriers. Traditional domestic service platforms often struggle to meet the deep-seated cultural adaptation needs, whether it is Japanese families’ emphasis on organizational details or the professional standards expected by British and American households for butler services. Based on Hofstede’s Cultural Dimensions Theory, this study examines the current state of the household service markets in China, Japan, and Western countries such as the UK and the U.S., identifying four core challenges: language barriers, cultural habit conflicts, a lack of mutual trust, and inconsistent service standards. In response to these issues, this research proposes an innovative solution—the establishment of the “Global Home Care Hub” platform. The platform constructs a “language-culture-certification” tripartite system, developing multilingual service menus and communication templates, cross-cultural training courses, and establishing a tiered certification mechanism that spans from identity verification to service competency. This proposal not only offers novel insights for addressing the core challenges in transnational household services but also pioneers a new career path integrating "language + service" for foreign language talents.

Transnational household services; Household service platform; Innovative model; Cultural dimensions theory