Modern Social Science Research

As an essential component of Chinese-style modernization, the advancement of the rural revitalization strategy relies on both the in-depth implementation of policy practices and the vivid documentation and effective communication of news media. Taking 76 award-winning works on rural revitalization from the 29th to the 34th China News Awards as research samples, this paper deconstructs the core characteristics and development potential of reports on this major theme from the perspective of journalistic narratology. The study finds that all the award-winning works take the practice of the "Four Capacities" as the fundamental principle, regard multiple subjects as the narrative fulcrums, and take industrial revitalization as the core content to outline the interaction landscape of villagers, cadres, new rural sages and other groups in rural revitalization, thus realizing the organic integration of national strategies and local practices. Meanwhile, these works have such limitations as inadequate integration of communication channels and weak problem awareness. Accordingly, this paper proposes to construct a more communicative and in-depth narrative system for rural revitalization by innovating all-media communication forms and balancing reporting tendencies.

Rural revitalization; News reporting; Narrative characteristics; China News Award; Communication optimization