Modern Social Science Research

With the increasing frequency of use of social media platforms, the analysis of MBTI (Myers-Briggs Type Indicator) test results has been extensively and diversely disseminated on these platforms, leading to its growing resemblance to a "personality label" circulating online. Current research largely focuses on simple descriptions of this phenomenon, with limited analysis of its generation mechanism and social impact from the perspectives of user psychological needs and platform algorithms. This study establishes a three-dimensional analysis model of "label-algorithm-circle" to dissect the process by which the MBTI test has transformed from a professional tool into an entertaining "social currency," hoping to provide a new theoretical perspective for understanding identity construction in social media.

Social media; Personality labeling; MBTI; Generation mechanism; Social impact