Modern Social Science Research

The establishment of Jingdezhen National Ceramic Culture Inheritance and Innovation Pilot Zone provides a new opportunity for development, while setting higher requirements for the translation of Jingdezhen ceramic culture for international communication. As a kind of international communication in nature, the translation of Jingdezhen ceramic culture calls for an ideal effect which in turn requires strong audience awareness. As for boasting audience awareness, it is imperative to adhere to the principle of distinguishing domestic and international audience, identify topics that interest the latter and adopt expressions easily accepted by them while making good use of traditional and new media, attentively gathering and absorbing first-hand objective feedback so as to build an international image of Millennium Porcelain Capital and better tell Chinese ceramic story.

Jingdezhen; Ceramic culture; Translation for international communication; Audience awareness