Journal of Modern Business Administration

This study aims to explore the development mechanism of rural new industries and business forms under the background of digital rural construction, measure the competitiveness of rural new industries and business forms in 30 provinces (cities) in China from 2014 to 2022, clarify the differences and growth characteristics of competitiveness among regions, and provide a basis for promoting the development of rural new industries and business forms. Based on Porter's Diamond Model of Industry Competition, this paper studies the evaluation system of competitiveness, which includes 6 dimensions and 18 specific indicators. Using the entropy method of objective weighting to determine the weight of each index and calculate the comprehensive score of competitiveness of each province over the years, and then using the Q-type system clustering method, according to the two core dimensions of competitiveness score and annual average growth rate, 30 provinces (cities) are classified into types. The results show that the overall competitiveness of rural new industries and business forms in China is low; the competitiveness level and growth rate of 30 provinces (cities) are significantly different; the cluster analysis shows that Guangdong, Zhejiang, Shandong and Jiangsu provinces are the dominant areas of high competitiveness and high growth, while most regions are in the potential areas of low competitiveness and high growth. In view of the weak development areas, this paper puts forward some suggestions, such as formulating differentiated policies, relying on local characteristic resources, and strengthening regional cooperation, to comprehensively enhance the competitiveness of rural new industries and business forms.

Digital rural construction; Rural new industries and business forms; Diamond model; Competitiveness