Journal of Engineering Research

The new energy vehicle industry is in a stage of rapid development, and customer loyalty has become a key factor for the sustainable development of enterprises. Studies have shown that customer loyalty is affected by multiple factors, including product quality, brand image, after-sales service, and pricing strategies. Particularly in the new energy vehicle industry, external factors such as environmental protection concepts, government policy support, and technological innovation also play an important role. To enhance customer loyalty, enterprises should focus on optimizing products and services, strengthen brand identity, improve customer experience, and enhance market competitiveness through a reasonable pricing system. By accurately analyzing customer needs and formulating personalized marketing strategies, enterprises can further increase customer stickiness and promote the growth of market share.

New energy vehicles; Customer loyalty; Brand image; After-sales service; Marketing strategies