International Journal of Education

Online celebrity is also known as "online celebrity". In other words, based on the real life or online life environment, the popularity of people who are welcomed through some events and behaviors will be infinitely amplified by the network according to their own characteristics. It is consistent with the psychology of aesthetic ugliness, entertainment and viewing of netizens. Compared with stars and celebrities in real life, online celebrity has strong characteristics such as timeliness and originality, The distance from the public is more advanced, and the online red culture is a unique culture formed by the group of online red people, which specifically shows the modes of wired interaction and cultural products. It has the characteristics of strong penetration and great influence. Contemporary college students are a group with frequent contact with online red culture, so they are also extremely vulnerable to the influence of online red culture. As an important place to spread knowledge and ideas, schools should do their own duty, By deepening ideological and political education, we can improve students cognition of online red culture and promote them to form correct value orientation and behavior standards.

influence and Countermeasures of online Red Culture on College Students Ideological and Political Education