Journal of Culture and Tourism Research

With the continuous development and progress of the times, the public's demand for international tourism products is increasing. How to promote the innovative development of international tourism sales model has become a key challenge for tourism enterprises. This paper takes the necessity of international tourism sales model innovation under the digital background as the breakthrough point, and discusses the main problems faced by the current international tourism sales business under the digital background. At the same time, based on the perspectives of strengthening market positioning, promoting product optimization, broadening customer channels and accelerating platform development, this paper expounds the specific strategies to promote the innovation of international tourism sales model, in order to provide reference for relevant practitioners.

Digital transformation; International tourism; Sales mode; Innovation path