Scientific Development Research

The dissemination of Chinese culture to the outside world coincides with a rare opportunity. Architecture, as a product of the combination of material and spiritual cultures, is a component of culture. The English translation of building names is the first step for architectural culture to go global. This article explores the current situation of English translation of modern building names of Zhanjiang, including small number of studies, inconsistent translations and limited dissemination range. At present, there are a few studies on the modern architecture of Zhanjiang, but they mainly focus on its design schemes, design concepts, planning layouts, structures, material usage, color application, energy-saving ideas, etc. Research results that specifically discuss the translation situation as well as the dissemination status of modern architecture of Zhanjiang have not yet appeared. International exchanges are becoming increasingly close, highlighting the importance of translation. A good translation is particularly important, but the most fundamental requirement for a good translation is its uniformity. Modern architecture in Zhanjiang enjoys relatively low international recognition and has a limited dissemination range. It is necessary to enhance its cultural export to the outside world. 2. English translation methods, including literal translation, free translation, transliteration and back translation, as well as 3. Issues to be noted. The name of a building usually consists of a proper name and a common name. For example, in “Chikan Hotel”, “Chikan” is the proper name and “Hotel” is the common name. Some building names consist of two parts in their proper names, such as “Zhanjiang Wuchuan International Airport”. There are issues to be noted when translating these two types of names.

Culture; Building name; English translation