Scientific Development Research

Based on the three-dimensional transformation theory of Eco-translatology ("linguistic dimension", "cultural dimension", "communicative dimension"), this study systematically collects and analyzes Jilin-related texts in the "ice and snow" themed news reports on People's Daily Online Japanese Edition, aiming to reveal the current situation and problems of the Japanese external publicity translation of Jilin's ice and snow cultural tourism. The research finds that the publicity translation in Japanese language of Jilin's ice and snow cultural tourism faces core bottlenecks such as insufficient materials and a lack of a theoretical framework, with specific manifestations as follows: (1) the literal translation at the "linguistic dimension" leads to the distortion of culture-loaded words (e.g., the incorrect translation of "冰天雪地" as "氷天雪地"); (2) the symbol dislocation at the "cultural dimension" (e.g., the confusion between "雾凇" and "樹氷"); (3) the contextual absence at the "communicative dimension" (e.g., "3亿人上冰雪" fails to convey the policy achievements of the initiative “300 million people participating in ice and snow sports”). Based on this, drawing on Professor Hu Gengshen's Eco-translatology theory, this study proposes targeted translation strategies to optimize the cross-cultural communication effectiveness of Jilin's ice and snow-related external publicity texts, thereby providing theoretical reference and practical guidance for the external publicity work of Jilin's ice and snow cultural tourism.

Eco-translatology; Jilin Province; Ice-snow cultural tourism; External publicity translation