International Journal of Clinical Research

Objective This study aims to explore the application value of WeChat official account in improving the health knowledge level of HIV patients and improving their quality of life. Methods A prospective study was conducted to select 200 HIV patients diagnosed and regularly followed up from October 2023 to March 2025. They were randomly divided into the intervention group (routine education+official account) and the control group (routine education). The intervention group received targeted health information push, WeChat online consultation and peer support for 6 months through the "Wei Ai Qian Xing" official account. Results The intervention group showed significant improvements in multiple dimensions, including health knowledge questionnaire scores, treatment compliance, relief of anxiety and depression symptoms, and core quality of life scales, compared to the control group (P<0.05). Conclusion As a highly accessible and cost-effective digital tool, WeChat official account shows important potential in the sustainable health management and psychosocial support of HIV patients, and is an effective extension of traditional medical services.

Official account; HIV; Health knowledge; Quality of life