Green Banking and Sustainable Performance in Developing Economy: Exploring the Mediating Role of Green Brand Image and Green Banking Policy with the Moderating Effect of Green CSR-Journal of Sustainability Research-CSCIED科技核心评价数据库-手机版

Green Banking and Sustainable Performance in Developing Economy: Exploring the Mediating Role of Green Brand Image and Green Banking Policy with the Moderating Effect of Green CSR

Green Banking and Sustainable Performance in Developing Economy: Exploring the Mediating Role of Green Brand Image and Green Banking Policy with the Moderating Effect of Green CSR

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DOI	10.20900/jsr20250077
刊名	Journal of Sustainability Research JSR
年，卷(期)	2025, 7(4)
作者	Md. Abu Issa Gazi*,Abdullah Al Masud,Liton Bhushan Howlader,Abdul Rahman Bin S Senathirajah,Md. Sabbir Howlader,Mohammad Bin Amin,Afaf Ahmed,Salem Hamad Aldawsari,Veronika Fenyves,
作者单位	Faculty of Business and Communication, INTI International University, Persiaran Perdana BBN Putra Nilai, Nilai 71800, Negeri Sembilan, Malaysia ; Gustavson School of Business, University of Victoria, Victoria, BC V8W 2Y2, Canada ; Department of Oral and Maxillofacial Surgery, Sher-E-Bangla Medical College, Barishal 8200, Bangladesh ; Department of Management Studies, University of Barishal, Barishal 8254, Bangladesh ; Doctoral School of Management and Business, Faculty of Economics and Business, University of Debrecen, Böszörményi út 138, Debrecen 4032, Hungary ; Business Administration Program, Applied College at Sarat Obeida, King Khalid University, Abha 62529, Saudi Arabia ; Department of Finance, College of Business Administration, Hotat Bani Tamim, Prince Sattam bin Abdulaziz University, Al-Kharj 16273, Saudi Arabia ; Faculty of Economics and Business, University of Debrecen, Böszörményi út 138, Debrecen 4032, Hungary ;
摘要	Purpose: This study aims to investigate the impact of Green CSR (GCSR) on bank employees and on the banks’ sustainable performance (BSP). The objective of this paper is to investigate the association of Green banking (GB) practices with Green brand image (GBI) and Green banks policy (GBP) by the State-owned commercial banks (SOCBs) and Islamic commercial banks (ICBs) in the context of Bangladesh, a developing economy in South Asia. Methodology: The research was conducted on 420 employees who worked in SOCBs and Islamic banks in Bangladesh. Structural equation modeling (SEM) was used to analyze relationships among the variables. Findings: Results show that GB practices significantly and positively influence banking sector GBI as well as GBP development. Furthermore, GBI and GBP of banks contribute to improving sustainable performance (SP). The findings indicate that GB’s operational, staff, and environmentally based CSR practices have a significant influence on BSP. Originality/Value: This paper deserves attention because it is one of the first papers to address multiple GB practices and their impact on GBI and GBP. This paper is the first to examine the long-run sustainability of the Bangladeshi ICB and SOCB, the impact of GBI and GBP. Implications: The study contributes significantly in understanding the factors that enhance the effects of GB practices on sustainable banks and the advocacy of sustainable banking and GB practices.
Abstract	Purpose: This study aims to investigate the impact of Green CSR (GCSR) on bank employees and on the banks’ sustainable performance (BSP). The objective of this paper is to investigate the association of Green banking (GB) practices with Green brand image (GBI) and Green banks policy (GBP) by the State-owned commercial banks (SOCBs) and Islamic commercial banks (ICBs) in the context of Bangladesh, a developing economy in South Asia. Methodology: The research was conducted on 420 employees who worked in SOCBs and Islamic banks in Bangladesh. Structural equation modeling (SEM) was used to analyze relationships among the variables. Findings: Results show that GB practices significantly and positively influence banking sector GBI as well as GBP development. Furthermore, GBI and GBP of banks contribute to improving sustainable performance (SP). The findings indicate that GB’s operational, staff, and environmentally based CSR practices have a significant influence on BSP. Originality/Value: This paper deserves attention because it is one of the first papers to address multiple GB practices and their impact on GBI and GBP. This paper is the first to examine the long-run sustainability of the Bangladeshi ICB and SOCB, the impact of GBI and GBP. Implications: The study contributes significantly in understanding the factors that enhance the effects of GB practices on sustainable banks and the advocacy of sustainable banking and GB practices.
关键词	green banking; green brand image; green banks policy; green CSR; sustainable growth
KeyWord	green banking; green brand image; green banks policy; green CSR; sustainable growth
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引用本文

Md. Abu Issa Gazi*,Abdullah Al Masud,Liton Bhushan Howlader,Abdul Rahman Bin S Senathirajah,Md. Sabbir Howlader,Mohammad Bin Amin,Afaf Ahmed,Salem Hamad Aldawsari,Veronika Fenyves. Green Banking and Sustainable Performance in Developing Economy: Exploring the Mediating Role of Green Brand Image and Green Banking Policy with the Moderating Effect of Green CSR [J]. Journal of Sustainability Research. 2025; 7; (4). - .

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