Modern Social Science Research

China is actively participating in the wave of economic globalization, not only promoting economic cooperation between countries, but also greatly promotes cultural exchange and integration. In this context, more and more foreign tourists are flooding to China. Tourism proves to be an important link for them to understand the history of scenic spots and Chinese culture. Therefore, standardizing the translation of tourism texts plays an important role. Shandong Province, as a big tourist province, has many famous tourist attractions, but the inaccuracy of its tourism texts translation greatly affects the international image of Shandong Province and foreign cultural exchange and communication. Under the guidance of the three principles of Skopos theory, namely skopos rule, coherence rule, faithfulness rule, this paper takes Shandong region as an example, analyzing the Chinese-English comparison of tourism texts in this region through literature research and case analysis methods, and exploring its translation strategies. It is hoped that the study can better guide the translation of tourism texts, enrich the translation methods of tourism texts, and improve the quality of tourism texts translated into English, thus attracting more tourists to travel to Shandong and promote the further development tourism and cultural exchanges in Shandong.

C-E translation; The Skopos Theory; Tourism texts