Modern Social Science Research

As a unique and profound cultural heritage of the Anshan region, the metallurgical culture of Anshan extends beyond the material aspect of steel production, encompassing a wide range of dimensions including social history, technological progress, and humanistic spirit. It is a treasure of China’s steel industry culture. However, during the process of brand internationalization, the translation of Anshan’s metallurgical culture faces numerous challenges, including lack of targeting, professionalism, and timeliness, which affects the effectiveness of its international communication. This article explores solutions for these challenges from three perspectives. Firstly, it emphasizes the analysis of cultural context and pre-translation processing, conducting cultural selection and text reconstruction from the perspective of cultural dissemination. Secondly, it aims to optimize translation strategies by adopting adaptive translation techniques to make the translated text more fluent and readable, and draws translators’ attention to the choice of words based on multilingual cultural knowledge to avoid misunderstandings or ambiguities. Finally, it highlights the importance of enhancing the timeliness of translation materials by keeping abreast of the latest development trends and incorporating the latest development achievements, technological innovations, and policy orientations. Through these initiatives, we strive to improve the effectiveness of translation of Anshan’s metallurgical culture and help this treasure shine brilliantly on the world stage.

Anshan; Metallurgical culture; Translation for international communication