Modern Social Science Research

In the context of globalization, the intercultural communication of cultural brands is of great significance for enhancing a nation’s cultural soft power. This paper explores the cross-cultural communication strategies of Nanchang August 1st cultural brand from the perspective of building a strong socialist culture in China . Addressing challenges such as insufficient exploration of brand connotations, limited economic effects, cultural differences, and language barriers in cross-cultural communication, the paper proposes a series of optimization paths. These include focusing on the universal values of the brand, emphasizing its cultural connotations of peace and dignity; utilizing digital and intelligent technologies to empower the brands ecological chain, developing digital cultural products, and constructing a diversified brand ecosystem; strengthening cultural exchange and international cooperation to promote the global dissemination of cultural products and tourism routes; and cultivating multilingual localization talents to improve the precision and cultural adaptability of communication. These strategies aim to overcome communication barriers, promote the widespread dissemination and deep recognition of the "August 1st" cultural brand in the international market, support the development of Jiangxis cultural industry, enhance the global influence of Chinese cultural brands, and achieve the goal of building a strong socialist culture in China .

A strong socialist culture in China; August 1st Culture Brand; Intercultural Communication; Communication Strategies