文化价值在市场营销工作中的嵌入与连接
Embeddedness and connection of cultural value in marketing work
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| DOI |
10.12208/j.ssr.20250069 |
| 刊名 |
Modern Social Science Research
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| 年，卷(期) |
2025, 5(2) |
| 作者 |
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| 作者单位 |
上海财经大学浙江学院 浙江金华
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| 摘要 |
在当前时代背景下，文化逐渐成为连接消费者与品牌的重要桥梁，这也使得文化成为市场营销的必要手段。故此，深入分析文化价值在市场营销中的应用与嵌入，对我国市场营销策略调整、体系完善，有重要价值。本文立足实际，结合国产品牌案例，分析了文化价值对增强品牌认同感、打造品牌形象的内在价值，并指出了融合发展的主要策略，希望为企业营销优化、进一步发展提供参考。
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| Abstract |
In the current era, culture has gradually become an important bridge connecting consumers and brands, which also makes culture a necessary means of marketing. Therefore, in-depth analysis of the application and embedment of cultural value in marketing is of great value to the adjustment of marketing strategy and the perfection of marketing system in China. Based on the reality and combined with domestic brand cases, this paper analyzes the intrinsic value of cultural value to enhance brand identity and build brand image, and points out the main strategies of integrated development, hoping to provide reference for enterprise marketing optimization and further development.
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| 关键词 |
文化价值；市场营销；工作嵌入；研究
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| KeyWord |
Cultural value; Marketing; Job embedding; Study
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| 基金项目 |
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| 页码 |
127-129 |
包欣宜*.
文化价值在市场营销工作中的嵌入与连接 [J].
现代社会科学研究.
2025; 5; (2).
127 - 129.