Modern Social Science Research

With the comprehensive victory in the poverty alleviation campaign and the establishment of a moderately prosperous society, Chinas vast rural areas have embarked on a new journey of comprehensively promoting rural revitalization. Creating a distinctive agricultural product brand is no easy feat, and this is equally true for the Shakyamuni fruit. The development of specialty fruits requires a strong focus on product quality, the establishment of brand awareness, and the cultivation of branded products with strong market competitiveness. In an era of rapidly advancing information technology, finding a market for Shakyamuni fruit in such a competitive environment has become a significant challenge. This article addresses the development issues of the Shakyamuni fruit industry in Wuming District, Nanning City, Guangxi Province, and proposes corresponding innovative development measures, such as combining online and offline sales, brand promotion, and creative research and development, to further expand the Shakyamuni fruit industry and help farmers increase their income and achieve prosperity.

Featured agricultural products; Innovative technology; Marketing; Custard apple