世界遗产城市对外传播的翻译修辞策略研究：以泉州为例
Rhetorical translation strategies for international dissemination of world heritage cities: A case study of Quanzhou
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| DOI |
10.12208/j.ssr.20250125 |
| 刊名 |
Modern Social Science Research
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| 年，卷(期) |
2025, 5(3) |
| 作者 |
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| 作者单位 |
福建农林大学戴尔豪西大学联合学院（国际学院） 福建福州
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| 摘要 |
文章以“泉州：宋元中国的世界海洋商贸中心”的官网文本和英国巴斯、爱丁堡，美国费城三座世遗城市的网媒对外宣传资料作为平行文本，从话语内容、诉求策略、话语建构、美学手段等视角对比国内外世遗城市宣介文本的修辞差异，从翻译修辞视角提出我国世遗之城的对外翻译传播策略，为提升中国文化软实力提供借鉴。
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| Abstract |
This study conducts a contrastive rhetoric analysis of parallel texts comprising the official website of “Quanzhou: Emporium of the world in Song-Yuan China” and digital promotional materials from three UNESCO World Heritage Cities: Bath and Edinburgh and Philadelphia. By comparing their rhetorical differences across dimensions such as content, appeal strategies, discursive patterns, and rhetorical devices, the research explores translational rhetoric strategies for optimizing the global dissemination of Chinese World Heritage cities, thereby offering insights to the enhancement of China’s cultural soft power.
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| 关键词 |
世界遗产城市，对外翻译传播；修辞对比；翻译策略
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| KeyWord |
World Heritage Cities; Translation for Global Communication; Rhetorical Comparison; Translation Strategies
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| 基金项目 |
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| 页码 |
185-190 |
曾晨露,刘烨琳,凌雯婕,陈隽*.
世界遗产城市对外传播的翻译修辞策略研究：以泉州为例 [J].
现代社会科学研究.
2025; 5; (3).
185 - 190.