Modern Social Science Research

An investigation into the language use of products on international trade platforms can explore the differences in the degree of importance that enterprises attach to these platforms. And a comparative survey of the language use status of Chinese and foreign enterprises reveals disparities in their market positioning and the level of internationalization. Otherwise, From the perspective of language use, there is a correlation between the use of bilingual or even multilingual languages and product confidence. To survey the quality of language translation for typical products at international exhibitions provides reference value for the export of other products and the standardization of language translation. Most importantly, the China-South Asia Exposition (CASEXPO), as an important platform for South Asian and Southeast Asian countries to participate in international market competition, offers an opportunity for a sample survey on the detail and accuracy of translations for typical products, which helps identify issues faced by Chinese enterprises in the broader international market competition.

CASEXPO; Industry confidence; The quality of language translation; Regional speciality products