武汉地区汉剧品牌建设及文化旅游开发策略分析
Analysis of Han opera brand building and cultural tourism development strategies in Wuhan
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| DOI |
10.12208/j.ssr.20250349 |
| 刊名 |
Modern Social Science Research
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| 年，卷(期) |
2025, 5(9) |
| 作者 |
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| 作者单位 |
文华学院中文系 湖北武汉
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| 摘要 |
汉剧是数百年来的地域文化产物，在中国戏曲发展史上，汉剧的历史地位不可小觑，早在 2006 年汉剧就被列为了第一批非物质文化遗产保护项目。虽然现如今汉剧日渐式微，但其曾经为戏曲的发展所作出的贡献不可磨灭。本论文结合武汉地区汉剧发展实际，主要从汉剧品牌剧目建设、汉剧品牌人才建设、汉剧品牌文化旅游开发三方面展开研究。
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| Abstract |
Han Opera is the product of regional culture for hundreds of years. In the history of the development of Chinese opera, the historical position of Han Opera cannot be underestimated. As early as 2006, Han Opera was listed as the first batch of intangible cultural heritage protection projects. Although nowadays Han Opera is gradually declining, its contribution to the development of opera is indelible. Based on the actual development of Han Opera in Wuhan, this paper mainly studies the construction of Han Opera brand repertoire, the construction of Han Opera talents and the development of Han Opera culture tourism.
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| 关键词 |
汉剧；品牌建设；文化旅游开发
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| KeyWord |
Han opera; Brand shaping; Cultural tourism development
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| 基金项目 |
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| 页码 |
50-52 |
肖牡丹*,黄亚男,曾天晗.
武汉地区汉剧品牌建设及文化旅游开发策略分析 [J].
现代社会科学研究.
2025; 5; (9).
50 - 52.