Scientific Development Research

In the era of converged media, choosing short videos as a strategy for cultural and tourism promotion aligns well with the inherent characteristics of short videos. This paper first summarizes the models in recent years where short videos have facilitated the integration of culture and tourism, such as "mini-drama + cultural tourism," "tourism bureau directors + short videos," and "tourism resources + cultural tourism." It then analyzes the advantages and challenges of these models. Subsequently, it proposes development strategies for Lijiang, including leveraging short videos to create a unique image based on Lijiangs regional culture, deepening the brand identity of Lijiang as a wellness destination, and enhancing urban cultural tourism services and infrastructure. The aim is to provide insights for the further development of Lijiangs cultural and tourism industry.

Cultural and tourism integration; Short videos; Cultural tourism of Lijiang