Scientific Development Research

The rapid evolution of new media has triggered profound transformations in traditional television broadcasting. With the diversification of audience demands and technological advancements, TV hosts now exhibit increasingly personalized, interactive, and real-time characteristics. Hosts are no longer mere information transmitters but increasingly assume multifaceted roles including content creation, emotional resonance, and audience engagement. Enhanced social media platforms and increased viewer participation have transformed television programs beyond one-way communication, driving hosts styles toward greater flexibility and innovation. This context highlights that exploring the transformation trends of TV hosting styles in the new media era not only reflects the development direction of the media industry but also reveals the unique appeal of contemporary television communication.

New media environment; TV broadcasting and hosting; Style transformation; Personalization; Interactivity