International Journal of Education

With the continuous advancement of globalization, the cross-border e-commerce industry is developing rapidly on a global scale. In recent years, the Chinese government has attached great importance to the cross-border e-commerce industry and introduced a series of policy measures to support its development. In particular, the cross-border e-commerce live broadcast industry, as an emerging field, has brought opportunities and challenges for foreign language talents. Therefore, how to grasp the latest job demand in this industry, train talents suitable for the whole process of live broadcasting, and help students keep up with the industry trend and seize the opportunity have become an important research topic that cannot be ignored in the training of English majors in many colleges and universities. This project makes a comprehensive analysis of the current development status of the industry and the training program for English majors, classifies the shortcomings of English majors when they enter the cross-border e-commerce live broadcast market from multiple aspects, and puts forward some suggestions to improve the ability of cross-border e-commerce anchors and achieve diversified innovation.

Cross-border e-commerce; School-enterprise cooperation; Talent training