International Journal of Education

With the wide application of mobile Internet technology, the tourism industry pattern is experiencing significant reshaping, and promoting tourism network marketing has gradually become the key content of the modern education system. The current teaching practice is facing multiple dilemmas: the traditional teaching mode is lagging behind in terms of content, lack of practical platforms, and insufficient integration of industry and education, which seriously constrain the efficiency of the articulation between talent cultivation and industrial demand. Aiming at the existing problems, this study is committed to constructing a three-dimensional teaching mode oriented to practice and innovation ability, and optimizing the teaching system through the following strategies: integrating the flipped classroom; combining project-based learning and role simulation; introducing industry experts and typical cases; strengthening the cultivation of practice and innovation ability; and optimizing the assessment system. Through the optimization of teaching reform to achieve the transformation of knowledge to practice, so as to meet the demand of tourism enterprises for high-quality talents. The study provides theoretical support and practical path for the teaching reform of tourism online marketing in the era of mobile Internet, and helps the deep integration of education chain and industry chain.

Tourism Internet Marketing; Teaching Reform; Mobile Internet; Industry-Teaching Integration