International Journal of Education

In todays rapidly developing exhibition industry, traditional exhibition professional courses are no longer able to meet the industrys requirements for cultivating innovative composite talents. Artificial intelligence (AI), as a cutting-edge technological tool, is gradually penetrating into various industries, opening up new possibilities for the reform of exhibition education. This study discusses the path of empowering exhibition course teaching reform and innovation with artificial intelligence, and focuses on researching artificial intelligence technology from aspects such as course content, teaching methods, and evaluation feedback mechanisms. This study delves into the integration of AI technology and educational theory, the unique needs of the exhibition industry, and the application of AI in educational practice. Based on this, a theoretical framework and implementation strategy for the reform of exhibition courses under the promotion of artificial intelligence are proposed. AI not only promotes innovation in the content of exhibition courses, but also provides strong support for diversified and personalized teaching methods, significantly enhancing students learning experience and industry adaptability.

Artificial intelligence; Exhibition and Convention major; Curriculum reform; Teaching methods; personalized learning