International Journal of Education

Excellent traditional Chinese culture serves as the foundation of the Chinese nation and the source of its cultural confidence. Against the backdrop of globalization, cultural exchange and interaction via short videos as the primary medium have become increasingly frequent. This study selects two classes of non-English major freshmen as research subjects. Through methods such as interviews, questionnaire surveys, and classroom practice, it outlines a feasible English practical teaching process designed and implemented by instructors. The study analyzes students’ understanding of China’s excellent traditional culture and the essence of cultural promotion, examines the relationship between existing teaching materials, examinations, and English learning with the capacity for cultural promotion, and explores instructors’ attempts to enhance students’ practical skills and cultivate their cultural promotion abilities through short video production—along with the achievements made and challenges faced. The research summarizes a relatively scientific and systematic practical teaching methodology, affirming the guiding role of instructors in students’ English practice while emphasizing students’ subjective initiative in improving their cultural promotion capabilities through practice. The goal is to foster collaboration between instructors and students in producing high-quality short videos for cultural promotion, featuring English voiceovers and bilingual subtitles (Chinese-English), thereby promoting both teaching and learning through practice. This approach aims to strengthen students’ sense of responsibility in cultural communication, boost their cultural confidence, and enhance their capacity for cultural promotion.

Short video; Practical English teaching; Cultural promotion capacity