Journal of Modern Business Administration

With the rapid development of internet technology and continued promotion of the “Internet + Foreign Trade” policy, China’s cross-border e-commerce has risen swiftly, becoming a key driver of high-quality economic growth. According to the General Administration of Customs, China’s cross-border e-commerce import and export volume reached 2.63 trillion yuan in 2024, up 10.8% year-on-year. By 2023, 165 cross-border e-commerce pilot zones had been established across 31 provinces and regions, reflecting strong government support. As an emerging industry, cross-border e-commerce holds great potential and significant research value. Xiamen, with its strategic location, well-developed logistics system, and supportive policies, has become a key hub for cross-border e-commerce clusters. The city features a dense concentration of enterprises and a diverse industrial structure. In the export sector in particular, Xiamen has formed a distinct model of clustered development. However, the coexistence of cooperation and competition among enterprises presents both opportunities and challenges for sustainable growth. This paper focuses on Xiamen to explore the mutual benefit and competitiveness issues within its cross-border e-commerce industry cluster, aiming to support policy formulation and enterprise strategy, and to promote healthy industry development and regional economic transformation.

Cross-border e-commerce; Industrial clustering; Mutual benefit; Competitiveness