Scientific Development Research

Promoting the implementation of the national cultural digitalization strategy has ushered in new development opportunities for the inheritance and development of Chinese traditional culture. This paper analyzed the innovative performance of the variety show "upped new, Palace Museum" (Part I and part II) in the form of ex- pression, mode of communication, modern value and so on, and summarized many inspirations for the creation of digital products of traditional culture. The article holds that the digital communication of traditional cultural pro- ducts is unstoppable, that the distinctive theme is the starting point of creation, and that the profound connotation is the core and key of the work. In creative work, young people should be regarded as the basic force for the dissemi- nation of traditional culture, and social benefits should be given top priority. At the same time, we should pay attention to the symbiosis and integration of modern elements and traditional culture, pay equal attention to interest and knowledge, have the participation of influential public figures, and audiences participate in interaction in real time and not at the same time. We should also strengthen the supervision and management of the digital market of traditional culture. The digitalization of traditional cultural products can be expected in the future, and Chinese excellent traditional culture will burst out strong vitality in the new era.

Traditional culture; Digitization; Strategy; Palace Museum