Towards Sustainably Driven Telemedicine: Understanding the Determinants Affecting Elderly’s Behavioral Intentions and Usage Behavior

Towards Sustainably Driven Telemedicine: Understanding the Determinants Affecting Elderly’s Behavioral Intentions and Usage Behavior

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DOI 10.20900/jsr20240067
刊名
JSR
年,卷(期) 2024, 6(4)
作者
作者单位

Department of Marketing, Faculty of Business Studies, University of Barishal, Barishal 8254, Bangladesh ;
Department of Public Administration, Faculty of Social Sciences, University of Barishal, Barishal 8254, Bangladesh ;
Department of Business Administration, Northern University of Business and Technology Khulna, Sib Bari, Khulna 9100, Bangladesh ;
Department of Management Studies, University of Barishal, Barishal 8254, Bangladesh ;

Abstract
Background: The sustainability aspect of telemedicine remains unclear in the extant literature. Despite the significant advancements in telemedicine, the behavioral intention and the actual usage of sustainably driven telemedicine (SDT) among the elderly have yet to be examined. This research aims to address these gaps through the theoretical lens of the extended unified theory of acceptance and use of technology (UTAUT). Methods: A self-administered survey was used to collect data from 340 valid respondents. The data were analyzed using the partial least squares (PLS) method based on structural equation modeling (SEM). Results: The result revealed that performance expectancy, effort expectancy, facilitating conditions, and social influence substantially influenced the elderly’s behavioral intentions, while environmental concern and trust were insignificant. Moreover, gender significantly moderated the associations between performance expectancy, trust, and behavioral intentions. Conclusions: The insights from this study can help telemedicine service providers, planners, government agencies, and policymakers develop and implement sustainable marketing strategies effectively. Additionally, this research contributes to the extant literature by unveiling the key constructs influencing the adoption of SDT.
KeyWord
telemedicine; elderly people; behavioral intentions; usage behavior; Bangladesh; UTAUT; PLS
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Md. Abdul Kaium,Israt Zahan,Md. Shahinur Rahman*,Abdullah Al Masud. Towards Sustainably Driven Telemedicine: Understanding the Determinants Affecting Elderly’s Behavioral Intentions and Usage Behavior, Journal of Sustainability Research. 2024; 6; (4). https://doi.org/10.20900/jsr20240067.

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