The Effect of Green Banking Practices on Banks’ Sustainability Performance and Green Brand Image: An Empirical Study of an Emerging Economy-Journal of Sustainability Research-CSCIED科技核心评价数据库-手机版

The Effect of Green Banking Practices on Banks’ Sustainability Performance and Green Brand Image: An Empirical Study of an Emerging Economy

The Effect of Green Banking Practices on Banks’ Sustainability Performance and Green Brand Image: An Empirical Study of an Emerging Economy

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DOI	10.20900/jsr20240074
刊名	Journal of Sustainability Research JSR
年，卷(期)	2024, 6(4)
作者	Md.Abu Issa Gazi*,Abdullah Al Masud,Shanta Islam,Md. Alamgir Hossain,Md. Shakhawat Hossain,Abdul Rahman bin S Senathirajah,
作者单位	Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, Nilai 71800, Negeri Sembilan, Malaysia ; Department of Management Studies, University of Barishal, Barishal 8254, Bangladesh ; Department of Management, Hajee Mohammad Danesh Science and Technology University, Dinajpur 5200, Bangladesh ;
Abstract	This research aims to investigate the significance of implementing green banking (GB) practices on the sustainable achievement and development of a green brand image (GBI) for private commercial banks (PCBs) and state-owned commercial banks (SOCBs) operating in Bangladesh. The study surveyed 397 banking employees from private and SOCBs in Bangladesh. Structural equation modelling (SEM) was applied to identify the significant relationships between the research variables. According to the study’s results, the implementation of GB practices has a positive and significant impact on creating a GBI for banks. Moreover, banks’ GBI has a statistically significant beneficial influence on their sustainability performance. The study also found that daily operations, employees, and green CSR practices of GB have a significant impact on the sustainable performance of banks, while the impact of customer- and policy-related practices is not significant. This research is the first of its kind to examine how GB practices affect the development of a GBI and how the GBI influences the sustainability performance of PCBs and SOCBs in Bangladesh. The study adds to the current body of knowledge by identifying the factors that influence the impact of GB practices on the sustainability performance of banks (BSP) and their role in creating a GBI. The paper discusses significant consequences for policy and provides recommendations for further investigation in the relevant field.
KeyWord	green banking practices; banks’ sustainability performance; green brand image; SEM; sustainable growth
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引用本文

Md.Abu Issa Gazi*,Abdullah Al Masud,Shanta Islam,Md. Alamgir Hossain,Md. Shakhawat Hossain,Abdul Rahman bin S Senathirajah. The Effect of Green Banking Practices on Banks’ Sustainability Performance and Green Brand Image: An Empirical Study of an Emerging Economy, Journal of Sustainability Research. 2024; 6; (4). https://doi.org/10.20900/jsr20240074.

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