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Sustainable and Responsible Consumption: An Investigation of Consumer Motivations for Adopting a Capsule Wardrobe

Sustainable and Responsible Consumption: An Investigation of Consumer Motivations for Adopting a Capsule Wardrobe

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DOI	10.20900/jsr20250044
刊名	Journal of Sustainability Research JSR
年，卷(期)	2025, 7(3)
作者	José Magano,Antonio Sánchez-Bayón*,Francisco Javier Sastre,
作者单位	Research Center in Economics & Business Sciences (CICEE), Universidade Autónoma de Lisboa, Rua Sta. Marta 47, 5 Andar, Lisboa 1150-293, Portugal ; Department of Business Economics (ADO), Applied Economics II, and Fundamentals of Economic Analysis, Economics and Business School ; Business School, ESIC Business & Marketing School, Juan XXIII nº12, Pozuelo de Alarcón, Madrid 28223, Spain ;
Abstract	The fashion industry’s environmental crisis demands urgent shifts toward sustainable consumption models, such as capsule wardrobes. While prior research has examined ethical fashion adoption through conventional behavioral lenses, this study innovatively integrates heterodox economic theories, including the Theory of Subjective Value (TSV) and Bounded Rationality, with the Theory of Reasoned Action (TRA) to analyze discrepancies between attitudes and actions. Using a sample of 776 Portuguese consumers, we examine a mediation model where attitude links personal shopping values, fashion involvement, and socially responsible behavior to adoption intentions. Results reveal socially responsible behavior’s strong indirect effect via attitude, while personal shopping values and fashion involvement show paradoxical relationships, underscoring cognitive and market barriers. Gender and generational analyses highlight women’s higher sustainability engagement and Generation Z’s intention-action gap. The study advances sustainable fashion literature by exposing how subjective valuations and structural constraints interact, calling for coordinated stakeholder interventions beyond individual behavior change.
KeyWord	responsible consumption; sustainability; capsule wardrobe; heterodox approaches
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引用本文

José Magano,Antonio Sánchez-Bayón*,Francisco Javier Sastre. Sustainable and Responsible Consumption: An Investigation of Consumer Motivations for Adopting a Capsule Wardrobe, Journal of Sustainability Research. 2025; 7; (3). https://doi.org/10.20900/jsr20250044.

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