Thermopyles: The Possibilities of a Global Brand Name Place in Forming a Strong Competitive Identity and Sustainable Development-Journal of Sustainability Research-CSCIED科技核心评价数据库-手机版

Thermopyles: The Possibilities of a Global Brand Name Place in Forming a Strong Competitive Identity and Sustainable Development

Thermopyles: The Possibilities of a Global Brand Name Place in Forming a Strong Competitive Identity and Sustainable Development

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DOI	10.20900/jsr.20240019
刊名	Journal of Sustainability Research JSR
年，卷(期)	2024, 6(2)
作者	Deden Dinar Iskandar,Deden Dinar Iskandar*,
作者单位	1 Department of Planning and Regional Development, University of Thessaly, Volos 38333 Greece; 2 Department of Economics, University of Thessaly, Volos 38334, Greece
Abstract	The place of Thermopyles Battlefield is registered as one of the most famous and well-known sites of the ancient military history and introduced as a potential magnifying point of attracting visitors. Due to the historic magnitude of the event as a military tactic and the symbolic meaning of the strongly bravery sacrifice of King Leonidas, the 300 Spartans and the rest Greek warriors as a idealistic heritage aspect like the fight for freedom against tremendous barbaric forces, there is locally oriented ongoing stakeholders discussion concerning the appropriate development steps of the specific place as an asset of sustainable economic procedure. Dark tourism and battlefield tourism formulate the general wider context of explaining the interest of stakeholders planning process and tourist visiting motivational factors. The aim of this research is to record the existing parameters and examine the possibilities and prospects for the development of Thermopyles as a site of competitive local identity and a branding place of the future sustainable tourism development. This is achieved through a qualitative method of face-to-face semi structured interviews with 23 local stakeholders, planners and professionals who actively participate in the local economic arena and struggle about the exploitation of a globally famous tourist point as a dark tourism multiplier.
KeyWord	Thermopyles; dark tourism; battlefield tourism; sustainable development prospects; competitive identity; qualitative analysis
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Deden Dinar Iskandar,Deden Dinar Iskandar*. Thermopyles: The Possibilities of a Global Brand Name Place in Forming a Strong Competitive Identity and Sustainable Development, Journal of Sustainability Research. 2024; 6; (2). https://doi.org/10.20900/jsr.20240019.

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