Investigating the Influence of Values and the BiDimensional Approach to Attitude on Metrosexuals’ Repurchase Intentions for Organic Skincare Products-Journal of Sustainability Research-CSCIED科技核心评价数据库-手机版

Investigating the Influence of Values and the BiDimensional Approach to Attitude on Metrosexuals’ Repurchase Intentions for Organic Skincare Products

Investigating the Influence of Values and the BiDimensional Approach to Attitude on Metrosexuals’ Repurchase Intentions for Organic Skincare Products

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DOI	10.20900/jsr.20240046
刊名	Journal of Sustainability Research JSR
年，卷(期)	2024, 6(3)
作者	Sidra Abid*,Siti Hasnah Hassan,
作者单位	School of Management, Universiti Sains Malaysia, Gelugor 11800, Malaysia
Abstract	The existing literature on organic skincare has predominantly concentrated on analyzing consumer buying behavior and intentions, often overlooking the critical aspect of repurchase intentions. This study aims to address this gap by thoroughly investigating repurchase intention. The primary contributions of the study are twofold:First, it explores the direct relationships among non-functional values, cognitive and affective attitudes, consumer buying behavior, and repurchase intentions for organic skincare products. Second, it assesses how concern for skin health moderates the relationship between attitudes and purchase behavior. The findings reveal that epistemic and social identity values are the significant drivers that positively influence consumer attitudes, while emotional value does not significantly impact the bi-dimensional approach to attitude. Moreover, the study finds that the moderation effect of concern for skin health on the relationship between attitudes and purchase behavior is not supported, indicating that this factor neither strengthens nor weakens the relationship. The findings provided by this study are beneficial fororganic skincare manufacturers seeking to enhance their market share by better understanding how to influence consumer attitudes and purchase behavior leading torepurchase intentions. This research is among the few to integrate the SOBC model with TCV to understand repurchase intentions for organic skincare products. Additionally, the study proposes a conceptual framework that can serve as a foundation for future research.
KeyWord	metrosexuals; non-functional values; bi-dimensional attitude; repurchase intention
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Sidra Abid*,Siti Hasnah Hassan. Investigating the Influence of Values and the BiDimensional Approach to Attitude on Metrosexuals’ Repurchase Intentions for Organic Skincare Products, Journal of Sustainability Research. 2024; 6; (3). https://doi.org/10.20900/jsr.20240046.

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